Top 4 Ways To Improve Your Local SEO Right Now

Local SEO is extremely important for local businesses. Nearly 50% of consumers using a mobile device to perform a local search will visit a local business the same day. Businesses that do not rank highly in local search results will be disadvantaged over their competitors. While SEO takes time to build, there are simple steps you can take to boost your local search rankings. If you provide SEO services in Toronto, you should know how to improve your SEO services.

Link signals are the first- and second-most important factors for local search ranking:

Several factors affect local search ranking, including citations, links, and reviews. While citations are the most recognizable local SEO factor, their importance diminishes yearly. These signals are more of a foundational factor than a ranking booster, and other local SEO tactics are more likely to move the needle.

Creating a Google business profile:

When creating a Google business profile, you can include category-specific features to give consumers more information about your business. For example, a restaurant profile can include a menu and a reservation button. A hotel profile can include a photo of the outside of the building or group shots of employees. The description should also give consumers information about what they can expect from the business. You can also add your business logo to your profile.

Creating a targeted location-specific page:

One of the best ways to improve local SEO is by creating a location-specific page for your business. This type of page should have specific information about your business based on the location of your customers. You can add information about your service, directions, and even an image of your building. This information is vital to local search optimization. But creating a location page doesn’t have to be complicated.

Getting backlinks from other businesses:

Building backlinks from other businesses is an important step in boosting local SEO. The more backlinks you have, the higher your page will rank in Google. Backlinks are links on other websites that direct people to different parts of your website. Google crawlers use these links to rank websites; they’re much faster than human beings, so more links will help your page rank higher.